Ettinger unveiled the brand’s first official monogram in June 2015. Designed to visually represent and signify the brand in brief, the monogram is used in place of the logo where space is restricted and in creative designs. At its heart, the monogram incorporates the initials of Gerry (Simon) Ettinger, the company founder, and combines this with the design influences of the 1930s. The result, a bold diamond-shaped monogram with a distinctive art-deco flair into which Gerry’s initials have been cleverly interwoven.
As the company continues to develop the brand both in the UK and internationally, the monogram will help strengthen and reinforce the brand’s name, identity and style to the many who already know the brand and to those who have yet to be introduced to it.