Mr Cruz has styled many celebrities including Samuel L. Jackson, Alice Cooper, Stanley Tucci, Luke Wilson, Eva Herzigova and Taron Egerton (to name a few).
Tips from our Top London Stylist
How would you describe your own style?
That’s a difficult one... No matter what it is, I always somehow look like the Cuban drug dealer version of it – a Cuban drug dealer in a suit, or in a pair of jeans. I keep it simple, really, but with a bit too much jewellery and a bit too much flesh.
What are your top style tips for the English gent?
Getting dressed every morning is a wonderful way of changing the way people perceive you – dress as the man you want to be. You can get away with anything if you are bold enough and do things with enough confidence.
What are your favourite Ettinger pieces?
The Pursuits Hurlingham Overnight Bag in Ivory and Havana – I love that. The size is really good – you can do more than a weekend with it, but it’s not too big. It also works as carry-on luggage and because it’s not fully leather, you can throw it around.
I love the Hunter’s Flask – the one with the little cups. How cute is that? I also carry the card holder every day and I’m a big fan of the Lifestyle A4 Envelope Portfolio – I have it in black. It’s great under the arm.