At Ettinger as an international brand that works with stores, retailers and stockists around the world, we regularly find ourselves on the seasonal circuit of fashion weeks taking place around the globe. Although it will be the catwalk shows reported in the glossy titles and daily papers that grab the main spotlight of the public attention, and the new sport of street style photography that will set Instagram and the menswear blogs alight, there is another level of shows where the product is reviewed, inspected and selected by the buyers from the world’s best boutiques and department stores.
Ettinger made its debut last year at MRket show in New York and will return again this year. We have also shown in the London Designer Collections during London Fashion Week Men’s and this year will make our debut at Pitti Uomo in Florence Italy, where along with the commerce taking place between brands and retailers, you will also find the ‘Pitti Peacocks’ gathering to preen and pose in the most dandy of men’s fashion. These brightly coloured characters have become a fixture of the twice yearly gathering of menswear aficionados in the historic setting in Tuscany, dressed in their best bespoke suits, hats, double monk shoes and pocket squares.