Ettinger’s guide to New York’s hottest hangouts and menswear developments


As the US falls in love with the Ettinger style, our Head of Sales, globetrotter Jonathan Boston, brings us the latest style tips from New York, as well as his guide to entertaining in the Big Apple.

‘Whenever I travel to NYC it is either two-jacket weather or it’s hot as hell,’ says Boston of his biannual sales trips to the US. But the July heat didn’t stop our New York aficionado from showcasing Ettinger at America’s largest menswear tradeshow, MRket. And when he wasn’t exhibiting alongside other top British luxury brands (Edward Green, Tateossian, Johnstons of Elgin and Derek Rose included), he was sizing up the latest trends.

‘New York has always been a real melting pot for style and I think this is becoming stronger, especially on the formal side of the men’s market,’ says Boston.

‘There is a real love for the classic British and Italian style in the City – they do the soft Italian tailoring and meet it with classic English accessories. Although this style has always been around, I think it is becoming more contemporary and casual. The young guys in their twenties and thirties are picking up on it – they’re taking the classic English style, but twisting it with Italian tailoring to create a “New York” style. Moving on from just the preppy look, to a more laid-back style.’

‘And, of course, you need the right accessory to finish the look,’ he adds.

A city’s style is about downtown as much as uptown. And our scout headed over the Brooklyn Bridge to check out up-and-coming Williamsburgh – home to hip new Ettinger stockist Brooklyn Tailors. ‘There are a lot of city boys living there and that’s changing the style and stores in the area,’ Jonathan says of the former ‘hipster’ area.

New neighbourhoods aside, our NYC buff has his favourite haunts. Tribeca (home to The Armoury – men’s style leader and a longtime Ettinger stockist) is Jonathan’s top shout for dinner: ‘You can’t beat the Odeon in Tribeca – it’s a proper New York institution.’ Though he is more likely to be seen enjoying breakfast at the establishment, as that way you are guaranteed a table.

And what about for drinks? ‘Summertime is all about the rooftop bars,’ says Boston, and on this visit our NYC aficionado hit up the James Hotel in SoHo, for its views. He recommends a suitably chilled margarita to take the edge off the heat.

And for a winter tipple? ‘Head to the top of The Standard Hotel by the High Line in the Meatpacking district. It’s a damn special place and I would strongly recommend a Sidecar.’

Cheers to that – and to autumn/winter in New York.