The first look at the latest Ettinger products and NEW Capra tan colour launching this Autumn  - first seen at Pitti Uomo. 

One of the most important weeks in the men's style annual calendar is Pitti Uomo located in Florence, Italy. Twice a year - in January and June - the world's 'most stylish' flock to the ancient city of Florence and the city comes to life under the Italian sunshine with the most exciting summer outfits. 

During the four-day show brands exhibit their newest collections, and retailers can choose products for the upcoming season. Although commerce is in the heart of the show, the 'Peacocks' make Pitti what it is, encouraging even the most shy of the exhibitors and buyers to dust off their best bespoke suits, fedora hats, brogues and of course, pocket squares. 

Photo credit: Tom Smarte

Through the contacts made at Pitti, Ettinger is in more international stores than every before allowing our customer's to be the first to see our latest collections in their favourite stores around the world.  

Watch the interview with Robert Ettinger at Pitti Uomo 96.

We as a company export to over 35 countries around the world, and Pitti is the place where we meet the buyers from everywhere.

Robert Ettinger, CEO of Ettinger

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For the second summer we also had the pleasure of inviting some of our friends from around the world to join us for dinner in the hills of Florence, where we celebrated the successes of the year and discussed the exciting developments in the ever growing men's fashion world. 

Robert Ettinger with guest Leo Bongsik Yun from LF Corp, Korea

Robert Ettinger with guests Julian Moore from D.R. Harris, London and Leo Bongsik Yun from LF Corp, Korea 

Left to right: Julian Moore from D.R. Harris, Robert Ettinger, Heco Dai from NOOS, Jenica Xie from NOOS, Leo Bongsik Yun from LF Corp, Courtney Fumarola from Ettinger, Selma Wegman from Ladage & Oelke, Ben St George from The Rake, Peter Coggs from Ettinger, Jonathan Boston from Ettinger. 

And here's to another successful year and to seeing old and new friends at Pitti Uomo!

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